Holmes Report Names Word of Mouth and Social Media Marketing Shop Zócalo Group 'New Media Agency of the Year'
Omnicom Agency recognized for its holistic approach to creating sustainable word of mouth and brand recommendations - online and offline
Chicago, IL (PRWEB) May 15, 2009 -- Zócalo Group, Omnicom's only dedicated Word of Mouth and Social Media Marketing agency, was named "New Media Agency of the Year," by The Holmes Report, and accepted the award at a ceremony Tuesday night in New York. Since its inception in 2007, the Chicago-based agency has quickly become an industry pioneer in building sustainable word of mouth marketing and social media campaigns for a number of the world's leading brands - both on- and offline.
"Zócalo Group is built on the game-changing insight that the recommendation, from a friend, family member, colleague, or expert is the single most powerful determinant of the purchase decision," says Paul M. Rand, President and CEO of Zócalo Group. "To win 'New Media Agency of the Year' is truly a great honor and testament to the great work of our teams and the willingness of our clients to forge new ground in word of mouth and social media marketing."
In an age where brands are increasingly realizing the opportunity and ROI potential of interacting directly with their consumers via online social media channels, The Holmes Report recognized Zócalo Group, a Ketchum company, for its holistic perspective to understanding how information, content, ideas and recommendations are shared by word of mouth. Rather than employing one-off tactics, Zócalo's comprehensive approach to the space enables clients to engage consumers and influencers across all social media, traditional media, and offline channels, putting the power of the recommendation to work, to drive conversations, brand recommendations, and ultimately, sales.
About The Award
"Agency of the Year" Awards are determined by The Holmes Report annual Agency Report Card, which evaluates top corporate public relations departments and agencies. This year, ten firms were granted the prestigious industry SABRE award, which included categories for specializations in public affairs, technology, consumer, creative, crisis, and strategy. Each winner was honored at the North American SABRE Awards dinner held in New York City.
About Zócalo Group
Zócalo Group is a full-service Word of Mouth Marketing agency, seamlessly integrating proven and leading edge disciplines, building programs in Word of Mouth, Social Media, Public Relations, Experiential Marketing, Social Media Optimization and Influencer Marketing. For more information on the Chicago-based agency, a unit of Omnicom Group, Inc. (NYSE: OMC) and Ketchum Public Relations, please visit http://www.zocalogroup.com.
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