iFilm and AOL Sports Surge in Post Game Ad-Viewing Activity

Hitwise, the world's leading online competitive intelligence service, announced that the Super Bowl XLI advertiser websites with the largest increases in market share of visits on the Monday following the game (February 5, 2007) were Snickers.com, up 1478 percent versus the previous Monday, and BudLight.com, up 656 percent versus the previous Monday (January 29, 2007). Anheuser-Busch's other Budweiser-branded sites, Budweiser.com and Bud.tv, also more than doubled in market share of visits in the same period. Other top moving advertiser websites in that period were Revlon.com, up 165 percent, and SalesGenie.com, up 156 percent.

Ads that create buzz and are worthy of multiple viewings will drive more value into the Super Bowl advertising investment

Food and Beverage manufacturers are embracing the web to a greater degree and should fully integrate Internet marketing into offline advertising efforts in order to maximize value.

Americans also went online to watch the ads, as increased traffic levels were seen on the Monday following the game at websites that hosted the Super Bowl commercials. While the market share of visits to YouTube was only up 12 percent on February 5, 2007 versus January 29, 2007, it was the 12^th most visited Internet domain in the US overall. iFilm and AOL Sports showed market share increases of 328 percent and 158 percent respectively for the same period.

“Ads that create buzz and are worthy of multiple viewings will drive more value into the Super Bowl advertising investment,” said LeeAnn Prescott, research director at Hitwise. “Food and Beverage manufacturers are embracing the web to a greater degree and should fully integrate Internet marketing into offline advertising efforts in order to maximize value."

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

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hitwise internet percent super_bowl monday budweiser anheuser snickers february january

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