Multi-Platform On-Demand Television Provides Significant
Opportunities for Media and Telecoms Companies, According to IBB
Consulting’s Shahid Khan
Interactive Broadband Consulting Group, LLC (IBB), the premier
consulting firm serving leading Broadband-related product and service
providers in the cable, mobile, media, and technology industries,
announced today that Shahid Khan, Partner, will moderate the panel
titled “Television 2.0: Cable, Telco,
Satellite & Broadband Redefine the Future of Entertainment and
Communications” at the McGraw-Hill Media
Summit in New York. IBB has successfully facilitated the launch of
industry-first Broadband and Multi-Platform Television networks for the
world’s leading media, entertainment and
communications companies, and is at the forefront of tomorrow’s
digital trends. Most recently, the company played an integral part in
the launch of FEARnet, the first non-Linear Multi-Platform TV Network.
The Television 2.0 panel will focus on how the roles of satellite,
On-Demand, cable, telco, and Broadband are shaping the future of
entertainment and communications. With 250 million consumers to service
domestically and a global market to target, the media, entertainment and
technology companies are not competing in a zero sum marketing arena.
This panel will take place at the McGraw Hill Building, Session B, 11am,
on Wednesday, February 7th.
“A new generation of young viewers is spending
more time online than with TV and other media -- even when watching TV,
audience is shifting to On-Demand, anywhere, customized content.
Moreover, advertisers are beginning to favor niche avenues for reaching
audiences. In parallel, Broadband and Mobile Video have moved into the
mainstream. Furthermore, today’s economics and
risks of launching TV networks favor multi-platform On-Demand networks
over traditional linear channels,” said Khan. “These
shifts in trends are key factors in rapid growth of Multi-platform
On-Demand channels over linear. The success of emerging networks such as
FEARnet demonstrates that this trend is here to stay.”
About IBB
Interactive Broadband Consulting Group, LLC (IBB Consulting) is the
premier boutique consulting firm serving leading Broadband-related
product and service providers in the Cable, Wireless, Media and
Technology industries. IBB Consulting offers the collective expertise of
a team of Broadband industry veterans, with world-class industry
knowledge and business, technology and operational experience.
Throughout the history of the Broadband industry, the IBB Consulting
team has helped clients conceive, build and grow some of the industry's
most significant strategic, marketing, product, technology and
operational initiatives. The company has offices in Princeton, NJ,
Philadelphia, PA and Amsterdam, the Netherlands.
More information about IBB Consulting is available at www.ibbconsulting.com.
See the original story at: http://eon.businesswire.com/releases/broadband/consulting/prweb503384.htm
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