Moderne Communications Again Ranks in Top 100 Experiential Marketing Agencies Worldwide
For the fourth time in the past five years, NY-based Moderne Communications, a boutique marketing and advertising agency, has ranked in the Top 100 Agencies in the world according to Event Marketer Magazine. Moderne was celebrated for its effective non-traditional experiential marketing programs that have made a difference for governments, companies, and non-profits.
Long Island, NY (PRWEB) May 22, 2009 -- Each year, Event Marketer Magazine publishes its It List, a collection of the Top 100 Experiential Marketing Agencies in the world, as selected by the magazine's expert staff. Long Island-based Moderne Communications, riding the momentum of a corporate makeover in 2008, finds itself on the elite list again, giving the agency its fourth appearance in five years.
"We're honored and privileged," commented President Joe Mastrocovi, "but more than anything else, it's gratifying that we've been able to maintain our excellence during a year that saw many changes." In September of 2008, Moderne Communications became the new name of its two previous entities: Moderne Promotions and TheSLAgency. The Moderne Promotions name lives on as one of the agency's three divisions, handling all of the nightlife and event marketing programs that Moderne runs for clients like Budweiser Select and McDonald's. TheSLAgency, originally focused solely on virtual marketing in Second Life, has been incorporated into the Moderne Interactive division, which now handles all online, virtual, social media and mobile phone-related marketing efforts. The third of the three divisions is Moderne Mosaic, which specializes in multicultural and specific audience-based media and initiatives.
Chief Strategist Leigh Rowan notes that "the changes in 2008 have been good for us. Our rebranding allowed us to officially grow our service offerings of non-traditional marketing programs without sacrificing any of element of our excellent client service record. The Top 100 Listing validates that we made the right choices, and reinforces the high level of quality that Moderne boasts."
Moderne finds itself in good company on the It List, a position it sees as more of an opportunity than anything else. "The other 99 agencies could be seen as competitors, but many are agencies we have worked with and/or are strategically collaborating with for our mutual success," Mastrocovi explains. Agency partnerships, especially in a time when supply outweighs demand so heavily, support Moderne's unofficial motto of supporting, not supplanting other agencies - a practice that has obviously worked thus far.
2009 looks to be a big year for Moderne, as the company plans on growing its New York offices with new account staff and service leads. Additionally, Moderne is pursuing unique non-traditional marketing programs with current clients (such as Adobe Systems, Gilead Pharmaceuticals and Kozy Shack and McDonald's), and adding select new clients to its roster. They note that their main objective for the year is to introduce new programs that show the power of integrating a variety of services for their clients' initiatives, helping them to see great results while working with a limited marketing budget.
For more information on the agency, see www.ModerneCommunications.com or speak to Joe Mastrocovi or Leigh Rowan at 516-594-1100.
About Moderne Communications, Inc.:
Moderne Communications, Inc. is the original non-traditional advertising agency. Via effective Events, Social Media and Multicultural Marketing Programs, Moderne is committed to creating effective programs that reach target audiences with right message, at the right place and time, when they are most likely to engage. Moderne Communications achieves its motto of "Reach Anyone Marketing" with its three operating units - Moderne Promotions, a nightlife and event marketing specialty firm; Moderne Interactive: a digital agency serving Web 2.0 and virtual worlds; and Moderne Mosaic: a multicultural media company focusing on urban/neighborhood media and college/total consumer market programs. Moderne's client list includes McDonald's, Adobe Systems, the Ontario government, Heineken, the World Bank, Nestle, and many more. Moderne is headquartered in New York and maintains an office in San Francisco. For more information please see ModerneCommunications.com.
Source: Moderne Communications, Inc.
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