Edison Nation Teams up with PetSmart to Discover New, Interactive Product Ideas from Everyday People
Innovation portal Edison Nation brings nation's largest pet retailer on board to uncover toys and products to entertain pets of all kinds
Charlotte, NC (Vocus/PRWEB ) May 20, 2009 -- Edison Nation is now requesting submissions for innovative and interactive pet products from everyday people on behalf of PetSmart, Inc., the largest specialty pet retailer of services and solutions for the lifetime needs of pets.
Through July 9, 2009, on Edison Nation (www.EdisonNation.com), pet lovers, owners or anyone with an innovative idea for interactive pet toys and products can submit to PetSmart's "Live Product Search" query.
Edison Nation coordinates "Live Product Searches" with major national retailers and manufacturers to issue timely calls for new product innovation. Edison Nation's Web 2.0 format allows individuals to submit their intellectual property into a safe landing platform with the potential to earn money on their great ideas, if selected.
"We specifically hope to discover interactive pet toys and products that help keep house pets of all ages, shapes and sizes entertained by their pet parents or while they are temporarily away," said Bruce Richardson, PetSmart spokesman. "There's a huge demand for products that will keep pets happy, occupied and distracted from possibly more destructive behavior."
Individuals whose ideas are selected for PetSmart's Live Product Search - or any product search hosted through Edison Nation - receive a $2,500 advance payment and a generous percentage of product sales for up to 20 years. There is no limit to the number of ideas that may be selected for each search.
PetSmart's Live Product Search asks participants to think beyond ordinary litter boxes, treats or leashes, and to think of products that improve the lives of pets and pet parents. The product may be geared toward dogs, cats, birds, fish or even small animals like geckos, hamsters or ferrets.
The fee to enter is $25 per idea, which covers Edison Nation's screening process. For further details regarding PetSmart's Live Product Search and to learn about other opportunities available through Edison Nation, visit www.EdisonNation.com.
About Edison Nation
Edison Nation (www.edisonnation.com) brings together inventors with retailers, manufacturers and ultimately consumers. Headquartered in Charlotte, N.C., its collective mission is to find, develop and share groundbreaking products with the world. Fueled by the ideas of its online community of inventors, Edison Nation works with retailers and manufacturers to identify new products, create and renew brands and become part of their product development strategy. The "Live Product Searches" (LPS) hosted on the Edison Nation Web site afford members the opportunity to pitch their ideas to major retail and manufacturing partners. In turn, these searches bring these partners volumes of product ideas, putting a face on innovation through the original ideas that come from garages, workrooms and sketchpads from around the nation. When inventor members' ideas are chosen by Edison Nation's LPS partners, they receive a cash advance payment and generous percentage of sales for up to 20 years.
About PetSmart
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company operates more than 1,112 pet stores in the United States and Canada, 142 in-store PetSmart PetsHotels(R) cat and dog boarding facilities, and is a leading online provider of pet supplies and pet care information (www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers complete pet training, pet grooming, pet boarding, doggie day camp and pet adoption services. Since 1994, PetSmart Charities(R), Inc., an independent 501(c)(3) non-profit animal welfare organization, has funded more than $70 million in grants and programs benefiting animal welfare organizations and, through its in-store pet adoption programs, has helped save the lives of more than 3.5 million pets.
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