Bill Brooks and Will Brooks, Father/Son Team, Release New Book, Playing Bigger Than You Are
The newly released book, Playing Bigger Than Your Are: How To Sell Big Accounts Even If You’re A David In A World of Goliaths (John Wiley & Sons Publisher), provides solid and proven strategies for selling to the giants and shows just how easy it can be to begin winning—and keeping—the large clients that you thought were out of reach.
Greensboro, NC (PRWEB) November 6, 2009 -- Without question, the market as we know it is changing. As a small or mid-sized business owner, how do you capitalize on the opportunities that exist in winning the business of a larger organization?
Playing Bigger Than You Are, newly released book
It’s challenging to build a business in any climate. But it’s more essential now than ever to be strategic about the way you and your sales team court new clients. That’s even truer for small and medium-sized businesses that seek the “whales.”
In order to win record-breaking accounts, it’s critical to employ tools that help you effectively research, strategize and reach out to clients that will grow your business over the short-term and long-term. The newly released book, Playing Bigger Than Your Are: How To Sell Big Accounts Even If You’re A David In A World of Goliaths (John Wiley & Sons Publisher), provides solid and proven strategies for selling to the giants and shows just how easy it can be to begin winning—and keeping—the large clients that you thought were out of reach.
This book was written by the late Bill Brooks and co-authored by his son Will Brooks, President of The Brooks Group. As his last work, Bill took the more than 30 years of experience he had in developing and growing The Brooks Group into an international sales and sales management training organization and shares his proven knowledge and wisdom on how smaller companies can win the business of a larger organization. During his lifetime, Bill authored 23 books, with 2 being best-sellers.
To learn more and find out how you can order your copy of Playing Bigger Than You Are, visit www.PlayingBiggerThanYouAre.com.
Please join co-author Will Brooks on the SalesBuzz Radio, an internet radio program, on November 19th at 3:30pm EST to listen to his live interview.
About The Brooks Group
Founded in 1977, The Brooks Group has helped thousands of organizations in more than 500 industries transform their business practices through practical, down-to-earth skills development in sales, sales management and personal performance growth.
We offer our clients proven, best-practice tools – an easy-to-implement sales methodology, industry-leading reinforcement and accountability systems, and sales management training for performance coaching – all geared toward producing long-term, sustainable results. Because of this commitment, we strongly believe The Brooks Group provides the best value in the industry.
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