Engage Via Email and Build Strong Relationships - Intergage Offers Tips for Email Marketing
According to Intergage, companies are more likely to succeed with email marketing if they use it to build strong and lasting relationships - rather than spamming for quick and desperate sales.
Poole, Dorset (PRWeb UK/PRWEB ) June 12, 2009 -- According to Intergage, companies are more likely to succeed with email marketing if they use it to build strong and lasting relationships - rather than spamming for quick and desperate sales.
Create relationships and trust over the long term and the sales will come, advises leading digital agency Intergage.
Emails that give helpful advice and share useful information with keen subscribers are much more effective than randomly targeted email shots.
Intergage client services manager Jim Perren said: "The best email marketing campaigns are focused on adding value to the customer/subscriber relationship.
"If you show your subscriber that your emails are relevant, engaging and valuable to them, you will build a fan base and improve your standing as a trusted supplier."
Intergage advises the following best practice for email marketing:
| | - Look on email marketing as a way to add value to your relationship with your clients, not just a way to add value to your bottom line.
- Don't spam. Don't buy in email lists. Build your own organically on your Web site by offering compelling content.
- Invite your customers to tell you which way they would like to receive emails from you (HTML or plain text).
- Always use a 'double opt-in' when signing up new subscribers - confirming that they genuinely want to receive emails from you.
- Segment your clients so that you can send them really relevant content.
- Include a link back to your Web site with instructions on how to approve your emails and confirm interest.
- If you are emailing B2B clients, send your emails during the day on Tuesdays, Wednesdays or Thursdays, to increase response rates.
- Use the same email address each time you send - make sure it is clearly identifiable as coming from your company.
- Always give recipients an opportunity to unsubscribe.
- But don't unsubscribe recipients from your lists without giving them further options such as receiving emails less often (and a place to say why they want to change).
- Engage your customers with online polls and competitions. Offer prizes - make it fun!*
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"In the current climate more and more people are turning to lower-cost methods of marketing and email marketing really fits the bill," said Jim.
"Done properly it helps to build long term relationships that provide a good return on investment in the long run."
*Fancy some bubbly? There will be a bottle of champagne prize for one lucky subscriber who joins the Intergage mailing list in the next three months.
To subscribe, just visit www.intergage.co.uk and fill in your details.
For further information, contact Intergage marketing manager Richard Watts, 0845 456 1022, rwatts (at) intergage.co (dot) uk, www.intergage.co.uk
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Information for Editors:
www.intergage.co.uk
Intergage Ltd (Dorset & Head Office)
Unit 8, Holes Bay Park
Sterte Avenue West
Poole
Dorset BH15 2AA
UK
Tel: 0845 456 1022
Tel: +44 (0)1202 684009
Fax: +44 (0)845 456 0722
Intergage Ltd (Hampshire Office)
3a Westlinks
Tollgate
Chandlers Ford
Hampshire SO53 3TG
UK
Tel: 0845 456 1022
Tel: +44 (0)23 8064 7005
Fax: +44 (0)845 456 0722
Intergage Ltd is the complete Web marketing partner, a leading UK digital agency that continues to expand and recruit the brightest staff.
All Intergage services have a clear focus on providing you with a return on investment from your Web marketing.
Intergage Web marketing services include:
| | - designing and building Web sites that enable clients to manage their own content using the unique Intergage Content Management System
- planning and managing all your Search Engine Optimisation, Pay-Per-Click advertising and Web marketing needs to ensure your site receives and successfully converts a steady stream of customer enquiries
- comprehensive Web marketing training to empower you and enable you to manage SEO, PPC and the Intergage Content Management System.
Intergage is also involved with the selling of third party products and services such as:
- Sage accountancy software
- ProspectVision - software which enables you to identify people that have visited your Web site and qualify them as cool, warm or hot prospects
- online video streaming
- social networking business consultancy.
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Intergage is committed to a long-term relationship with each and every client and as such is constantly seeking ways to improve your Web site results.
Intergage boasts more than 350 clients. Having started the business five years ago, Directors Paul and Gareth Tansey are proud to have retained at least 95 per cent of clients year on year.
For more information about Intergage, any of the services it provides or just to have a friendly chat with a team member, please visit www.intergage.co.uk or contact Richard Watts on 023 8064 7005, rwatts (at) intergage.co (dot) uk
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See the original story at: http://uk.prweb.com/releases/2009/06/prweb2519844.htm
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