8 Reasons Why "Britain's Got Talent" is Important for Business
Susan Boyle went from complete obscurity to Oprah after her appearance on "Britain's Got Talent" Her videos have been watched more times than those of Barack Obama. Something is going on and there are important lessons for business - especially in a recession.
Bourne End, Buckinghamshire (PRWEB) June 2, 2009 -- "Britain's Got Talent" has been a major news story for the last few weeks. Ever since Susan Boyle appeared in the semifinals which directly led to "Oprah", she and the show have been compulsive viewing.
"The whole world is tired of the lies of bankers and politicians", says Jean Wolfe an expert in authetnic marketing " we want to believe again. In the same way that Barack Obama brought hope, Susan Boyle - the ugly duckling turned singing swan - has touched an emotional chord. Emotion is the way to connect with any audience whether they are voting, paying with a credit card or the company budget."
Businesses are judged by the audience. Wiith the increasing lack of confidence in the establishment now is the perfect time for small businesses to step up and connect with their customers. But part of that is being prepared to get on to a bigger stage and be seen and known.
"The three finalists were all very passionate about what they do, and had an emotional connection as well as their talent. Diversity, the winners, were all about brotherhood and inspired leadership, Susan Boyle had been startingly honest about the fact that she had never been kissed and the audience forgave her her tantrums, Julian Smith was so committed to his saxophone, his wife and his children and worried about being unknown at 50.
"In addition to the talent, this demonstrates that weakness can be very inspiring, so smaller businesses can simply be authentic about who they are. That gives them their USP, and helps their customers to know like and trust them. Small businesses have a huge advantage with personal integrity over larger more impersonal businesses," concludes Jean Wolfe.
Jean's 8 tips for business from "Britain's Got Talent" cover being authentic, overcoming problems, choosing the right song/message as well as noticing what is going on in the wider world. To read the 8 reasons why "Britain's Got Talent" is important for business visit http://sparkintomarketing.com/2009/05/8-reasons-why-britains-got-talent-is-important-for-your-business/
As home-grown talent along with home grown vegetables and home cooked meals become more appealing during the credit crunch, authentic marketing will get the recognition it deserves.
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