Rooms You Love - Key To Success Is Child's Play

Sister act Forrest and Ferguson have got the formula right for their online children's bedroom website http://roomsyoulove.com. Despite tough economic times, they are witnessing a surge in demand from parents revamping their children's bedrooms.

(PRWEB) May 30, 2009 -- As the recession continues to bite, online shopping is proving resilient to tough trading conditions as prudent shoppers make the most of their available income.

One sister act who has seen unprecedented sales figures during the recession is founders of children's bedroom site Rooms You Love, http://www.roomsyoulove.com, Lesley Ferguson and Gillian Forrest.

Ferguson, previously a Senior Marketing Manager at RBS and Forrest, previously an Accountant with PriceWaterhouseCoopers, invested a lot of time and effort into the design of the site to ensure it was extremely easy to navigate site to make the shopping experience as straightforward and enjoyable as possible.

Rooms You Love combines the ability for parents to view complete rooms - girls' rooms, boys' rooms and baby rooms where customer can visualise how each room would look. Similarly the site also displays individual products, so if customers just want to buy a light, the process is simple and straightforward.

Lesley Ferguson of Rooms You Love said:
"During tough economic times, people are choosing to stay put and improve their homes, rather than move home. As a result we are witnessing a huge demand for parents wanting to revamp their child's bedroom.

"Parents don't want to compromise on quality for their children but they also want affordable prices and Rooms You Love offers just that. By offering rugs, bedding, lighting and furniture for children's rooms all under one roof, parents can choose everything from the comfort of their home, pay only one delivery fee and have it delivered straight to their door. Parents can shop from the comfort of their homes without having to pay for petrol or parking or having to trail unwilling children around the shops when they could be out having fun as a family."

The online site http://www.roomsyoulove.com attracts customers through referrals from other sites, effective use of online advertising, appearing on price comparison sites and sending out weekly e-mails to customers.

But the key to the success of Rooms You Love has undoubtedly been the fact that Rooms You Love has been created by parents, for parents. As professional working mothers, Gillian and Lesley understood that customers require helpful and efficient service so offering excellent customer care is key to the success of Rooms You Love. They have just won a national Customer Kings award in recognition of this.

The firm has a plethora of testimonials to show just how much parents value their can-do attitude. This deluge of compliments and frequency of repeat sales suggest that Ferguson and Forrest have found the right formula for satisfying a notoriously tricky clientele even during difficult economic times.

###