Paul O'Brien Joins Outright.com as Vice President of Marketing
Veteran Marketing Executive Joins Innovative Online Bookkeeping Company Catering to Small Business
Campbell, CA (PRWEB) May 27, 2009 -- Outright.com announces today that Paul O'Brien has joined as Vice President of Marketing. O'Brien, recently a Vice President for local search engine Zvents, will lead the company's marketing and consumer outreach efforts. Outright.com is the free bookkeeping site designed specifically for the self-employed, which includes nearly 20 million Americans who work for themselves.
"Paul comes on board at a very exciting time for Outright; we're seeing more and more people starting their own businesses and taking on freelance work, which means there's a growing segment of the population who needs to get their financial records organized," said Outright.com CEO Kevin Reeth. "Paul is not only a seasoned executive with a successful track record, but has an innate understanding of the needs of the Outright community having, as has every other member of the Outright team, first-hand experience running small businesses."
O'Brien, a distinguished marketing, search, internet, and eCommerce executive, brings over 15 years of marketing experience to Outright.com. He has demonstrated success in his past online commerce, advertising, search (optimization and marketing), and business roles. O'Brien was formerly head of interactive marketing for Hewlett Packard's direct to consumer business and spent 5 years with Yahoo!'s Advertising Solutions group. Recognized for his achievements, he is a featured profile in Wiley Publishing's book Online Marketing Heroes.
He most recently comes from Zvents.com, a local search engine, as Vice President of Marketing where he drove exponential consumer and partner network growth. While there, he worked through two rounds of financing, including a significant investment from Nokia and AT&T.
"As more people begin working for themselves, the web is making it faster and cheaper for entrepreneurs to get started, find customers and run their businesses. There is a real need and opportunity for simple services to help businesses succeed," said O'Brien. "Having been there myself, I'm looking forward to introducing Outright.com to every self employed individual, helping people successfully and easily run their business."
Mr. O'Brien graduated from Arizona State University. On his spare time, he is a blogger and well read industry personality at seobrien.com.
ABOUT Outright.com
Outright.com (www.outright.com) is incredibly simple, online bookkeeping specifically created for the 20 million Americans who work for themselves. Outright offers a streamlined, online solution, with the bookkeeping needs of the small business owners first. Created by entrepreneurs and Intuit alums, Outright's goal is to keep financial records as simple as possible, helping small businesses accurately track all of their income and expenses to estimate and prepare their taxes. And yes, it works on a Mac too.
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