Child's Play Communications Wins 3 More Awards For Team Mom™ Blogger Network
Child's Play Communications receives multiple public relations awards, including PR Innovation of the Year, for the agency's Team Mom™ blogger program.
New York City, NY (PRWEB) May 26, 2009 -- Three public relations awards, including one for PR Innovation of the Year, were presented to Child's Play Communications last week for the agency's Team Mom™ blogger program.
The awards include:
PRSA-NY, Big Apple Award, Winner - Innovation & Technology
Bulldog Reporter, Silver - PR Innovation of the Year
Bulldog Reporter, Bronze - Best Use of the Internet, Consumer
Child's Play Communications specializes in publicity and marketing communications for products and services targeted to moms. Team Mom is the agency's proprietary network of mommy bloggers - influential, social-media-savvy women who blog about the agency's clients on a regular basis. This active network of moms reaches more than one million other moms per month.
Last week's awards are in addition to last month's SABRE Awards Certificate of Excellence -- PR Agency Initiative, also for Team Mom.
The PRSA-NY (Public Relations Society of America, New York Chapter) awards program has become the standard of excellence for the New York-area public relations industry. Bulldog Reporter is a leading public relations industry publication. The SABRE (Superior Achievement in Branding and Reputation) Awards are managed by The Holmes Group, a global public relations publishing operation. All of the awards recognize leadership in public relations.
"We're thrilled to receive these prestigious awards in recognition of our Team Mom blogger network," said Child's Play Communications president, Stephanie Azzarone. "We're especially pleased that they acknowledge innovative thinking - Child's Play was the first agency to launch its own network of mom bloggers."
Added Azzarone: "Our focus in 2009 is on making Child's Play Communications not only the leader in social media outreach to moms, but also creatively expanding and integrating digital and traditional public relations practices to produce the highest-impact connection between our clients and their target audience."
Warner Bros. Consumer Products, Parents magazine, Universal Motown, Elmer's Products, Play Along, Spinmaster and K'NEX are among the companies that have taken part in the agency's Team Mom programs.
About Child's Play Communications:
Child's Play Communications is the leading agency specializing exclusively in public relations and marketing communications for products and services targeted to moms. Clients have included leaders in their fields such as Warner Bros. Consumer Products, Hasbro, CVS/pharmacy, Parents magazine, Elmer's, Sylvan Learning Center, Samsonite, National Geographic, Gund and Kidz Bop. Based in New York City, Child's Play celebrated its 20th anniversary in 2008 by launching exciting new services to help clients communicate with moms most effectively, through traditional media, online and directly. When it's important to reach this influential market, Child's Play is the agency to call. For more information, please visit our Web site at www.childsplaypr.com, or our blog, Mom Market Trends, at www.mommarkettrends.com. Follow us on Twitter at ChildsPlayComm, www.twitter.com/ChildsPlayComm.
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