Seccion Amarilla Yellow Pages Partners with My Virtual Paper to Expand Advertiser Internet Reach

MyVirtualPaper.com is partnering with Seccion Amarilla to move millions of U.S. and Mexican business advertisers online quickly and easily. Using MVP's innovative technology, Seccion Amarilla will take static business papers (brochures, flyers, etc.) and turn them into SEO-friendly web pages. My Virtual Paper will also help Seccion Amarilla transform its print directory editions into search-engine friendly online directories.

Montreal, ON (PRWEB) May 26, 2009 -- MyVirtualPaper.com (http://www.myvirtualpaper.com) today announced a partnership agreement with Seccion Amarilla (www.seccionamarilla.com) to move millions of U.S. and Mexican business advertisers online quickly and easily. Using MVP's innovative technology, Seccion Amarilla will take static business papers (brochures, flyers, etc.) and turn them into SEO-friendly web pages. My Virtual Paper will also help Seccion Amarilla transform its print directory editions into search-engine friendly online directories.

Many small businesses still do not have a website, while countless others maintain static sites that are not optimized to appear in the natural results of major search engines. My Virtual Paper solves this problem by enabling these businesses to automatically convert any existing print-ready marketing materials (flyers, menus, brochures, catalogues, etc.) into search engine optimized (SEO) web pages that any consumer can easily find when searching on their favourite online directories and search engines.

Through this deal, Seccion Amarilla continues to provide its customers with more ways to be found by ready-to-buy consumers. With My Virtual Paper, Seccion Amarilla will offer its customers a new and powerful way to reach potential buyers online. For example, a boutique or restaurant will be able to include its menus and catalogues on its business profile page with no effort, enabling enhanced business rankings, generating increased traffic, and ultimately higher, more tangible returns on investment.

Seccion Amarilla continues to innovate their product suite by offering multiple lead generation methods for their customers. Seccion Amarilla began with a wide range of products: online merchant pages, displayed ads and keyword buys, among others.

"We are impressed with how effective My Virtual Paper solutions are in quickly automating the inclusion of any business marketing material on merchant profile pages and by the strategic search engine optimization process they have enabled," said Sergio Dominguez, Marketing Director of Seccion Amarilla. "Through My Virtual Paper, we will capitalize on new revenue opportunities while complimenting our online marketing strategies, lowering our Search Engine Optimization and Search Engine Marketing cost centers, and offering enhanced advertising solutions to our customers."

"Working with Seccion Amarilla is a logical, strategic fit for My Virtual Paper by enabling other businesses to benefit from our technology solution via our partner relationships," said Manoj Verma, CEO of My Virtual Paper. "We are interested in getting merchant print-ready materials online in a way that helps directories provide higher ROI to their advertisers. Working with leading directories like Seccion Amarilla only validates the solutions and results we deliver."
"If a sales reps can tell a small business owner they can convert their existing business papers into SEO-ready web pages, a complex discussion suddenly becomes very simple. This makes the sales call much more efficient, which is something every directory publisher wants," added Charles Laughlin, Senior Vice President and Program Director of The Kelsey Group.

This new advertising solution will be offered to Seccion Amarilla customers in the second quarter of 2009.

About Seccion Amarilla
Seccion Amarilla is the biggest and most important spanish yellow pages company in America. At the moment it's present in 5 countries with 216 directories, of which 23 million copies are printed each year. These are supported by over 250 thousand advertisers that, added up to clients of their 5 websites, surpass 350 thousand advertisers.Currently Seccion Amarilla is a Telmex company, run in Mexico, Argentina, Peru, Colombia and the United States. For more information visit www.seccionamarilla.com.

About Virtual Paper Inc. (My Virtual Paper)
Virtual Paper Inc.'s patent-pending technology turns your print-ready materials into online, search engine-friendly web pages and web documents. Based in Montreal and the Silicon Valley, My Virtual Paper services more than 400+ customers internationally, including leading directories, retailers and publishers. My Virtual Paper is a privately held company, founded by Montreal-based Neotech Ventures. For more information visit www.MyVirtualPaper.com or media(at)MyVirtualPaper.com.

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