Follow BruiseMD and QuantumMethod on Twitter
QuantumMethod announced today that BruiseMD is on Twitter. Follow IntraVera Worldwide's flagship brand to learn how you can heal your bruises faster.
Glendale, CA (PRWEB) May 22, 2009 -- QuantumMethod announced today that BruiseMD is on Twitter. Follow IntraVera Worldwide's flagship brand to learn how you can heal your bruises faster, and then "tweet" about how amazing the product is. BruiseMD is the first line of products introduced by IntraVera, a subsidiary of QuantumMethod, a marketing and communications firm. Using natural and safe ingredients including papaya and pineapple extract, BruiseMD alleviates pain, reduces inflammation, and decreases the skin discoloration associated with bruises and soft tissue injuries.
"IntraVera and QuantumMethod leverage social media," said Raymond Ealy, President and CEO, Intravera Worldwide. "Twitter is about engaging, communicating, and connecting with your followers. That is exactly what we are striving for with BruiseMD on Twitter."
George Tierney, COO and Creative Director, QuantumMethod oversees the firm's social media strategy for BruiseMD and other client brands, in addition to managing QuantumMethod's Twitter activities. "We us it to track QuatumMethod's progress with clients, Tweeting tips for PR professionals, graphic designers, 'brand hackers', and random tidbits," said Tierney. "Twitter isn't necessarily useful for all businesses or brands. Twitter is in the 'craze phase', every client wants to use it because they just read some great business article. Like any marketing tactic it should be considered as part of the marketing-mix, but it should not be an automatic."
March 2009 marked an important month for BruiseMD with the launch of the product at the Natural Products Expo in Anaheim, CA. March was also the month that BruiseMD got its Twitter account. "We generate a detailed creative brief with guidelines on topics and a list of what-is-not-appropriate for the social media team, comprised of energetic interns and entry level PR staff," said Kelly Rice, Partner, QuantumMethod. "It is the perfect opportunity to get their feet-wet learning about applied communication tactics."
QuantumMethod
QuantumMethod is a marketing and communications company. The company positions and brands products and services, creates integrated sales and marketing plans, and executes all aspects of marketing campaigns. QuantumMethod is built on a philosophy where creative talent understands business and the importance of the brand, while strategy professionals have a well-developed appreciation for the creative process, making for seamless team integration. For more information visit www.quantummethod.com.
IntraVera Worldwide, Inc
IntraVera Worldwide, Inc. is a life science company focused on the sales, marketing, manufacturing, and distribution of natural health care products. The company seeks to develop products that provide meaningful value and essential health benefits. Our mission is to bring to market solutions that help to improve and enrich the lives and vitality of our customers. IntraVera is the maker and marketer of BruiseMD. BruiseMD with powerful "enzymatic action," accelerates bruise healing. For more information, please visit www.BruiseMD.com.
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