U.S.African Consumer Segment Back Ground
Washington. DC. U.S. African Chamber of Commerce Immigrants from East and West Africa are growing steadily in the United States.
(Vocus/PRWEB ) May 20, 2009 -- Washington. DC. U.S. African Chamber of Commerce Immigrants from East and West Africa are growing steadily in the United States. With this trend, there is an expected change in the behavioral patterns of this market which could impact their consumption of goods and services and thus, provide a myriad of marketing opportunities.
With this in mind, The African Chamber of Commerce, New American Dimensions, The Minneapolis Foundation, Aguilar Productions and Dr. Bruce Corrie teamed up to undertake a research project to gain an in-depth understanding of East and West African immigrants in the U.S. Of particular interest in this study are the following:
-Relocation patterns: reasons for coming to the U.S. and length of U.S. residency
-Language proficiency: in English and their native languages
-Values and self-identity
-Shipping habits and brand selection criteria
-Financial planning and investment
-Ownership of electronic products
-Use of English-language and African-language media
-Demographic characteristics
The USACC is the leading advocacy organization for U.S. African relations and emerging African markets. The USACC is the umbrella organization for African chambers of commerce and professional trade and business associations throughout the United States and abroad.
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