Spending Increases for 8th Annual Hampton Jitney Sampling
Celebrity Gifting Leader Madison & Mulholland Sees Memorial Day Surge in Advertising Dollars. Sampling to targeted Hampton goers pays off.
New York, NY (PRWEB) May 20, 2009 -- Advertisers are selecting non-traditional means to get the most impact from ad budgets by strategically selecting the Madison & Mulholland 8th annual Hampton Jitney sampling program. The sampling, which comes in the form of a gift bag, is placed directly on the Hampton Jitney and Ambassador class seats. The family friendly gift bags, targeted specifically for an upscale demographic who travels on the Hampton Jitney from Manhattan to the beaches, will be available on three summer holidays: Memorial Day, July 4th and Labor Day weekends.
National advertisers such as Lipton Tea, Arm & Hammer and Hasbro and up and coming new brands that want their products to be seen in the hands of the coveted "Hampton trendsetters," select the Hampton Jitney sampling experience because of its unique ability to target the consumer in an approachable and cost-effective manner.
"The surge in ad dollar spending on the Jitney is a testament to its effectiveness, especially during this tough economic climate," says Madison & Mulholland, CEO and Founder, Jane Ubell-Meyer. "We have surpassed our expectations with over 20 products and have seen our revenue increase 15% over last year. Our Memorial Day Hampton Jitney gift bag was actually sold out two weeks ago, a first for us."
Madison & Mulholland client Lisa MacKenzie says, "Connecting directly with a targeted demographic is exactly what advertisers want. The Hampton Jitney passenger experiences these products in a setting that is non-disruptive and at no cost to the passenger. This drives tremendous word-of mouth at a cost per impression that is impossible to beat."
Five hundred Madison & Mulholland Hampton Jitney gift bag samplers, valued at over $200, will be available for free on specific coaches departing Manhattan for the Hampton beaches, on Thursday, May 21. Gift bags will be available to the general pubic through partnerships set up with Dan's Papers (http://www.danspapers.com), a leading newspaper devoted to the Hampton lifestyle and in "On The Jitney" magazine (http://www.onthejitney.com).
The Madison & Mulholland Memorial Day Hampton Jitney gift bag is housed in a "Coldwater Creek" tote and filled with: Arm & Hammer Advance White Brilliant Sparkle toothpaste; Hasbro's "Slam!" "Deal" and "Crazy Old Fish War" card games; fresh fragrant wipes by Herban Essentials, Lipton Green Tea to Go; hair care by MOROCCANOIL; North Fork Potato Chips; "Skin Care for Back There"; Great summer books from Harper Collins, "Belong to Me", "Bought", "Bright Shiny Morning", "Love Begins in Winter", "The Scenic Route" and from Plume, a division of Penguin Group (USA), "City of Thieves"; plus gift certificates from Coldwater Creek, Tennis@Ross School; free socks from Blacksocks.com, Brett Deutsch Photography, handmade to order treats, "S'more Smoochies" from ThePerfectpresent.net, Sports Express and Sun-Reading glasses designed by Madison & Mulholland.
About Madison & Mulholland:
Jane Ubell-Meyer, CEO and founder of "Madison & Mulholland" has been in the celebrity /charity gifting business since 2002. Madison & Mulholland is committed to providing sampling and gifting opportunities that include media and charitable elements as well. Ubell-Meyer is a former television and film producer.
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