RED PR Receives Industry Accolades for CND Branding and LookBook Programs
RED PR, an award-winning boutique lifestyle communications firm, is nominated as a finalist for two public relations industry awards.
New York, NY (PRWEB) May 19, 2009 -- RED PR, an award-winning boutique lifestyle communications firm, receives industry accolades for PR and marketing programs for their client, CND (Creative Nail Design). The firm is nominated as a finalist for two public relations industry awards; the Big Apple Awards of the New York chapter of the Public Relations Society of America (PRSA-NY) and The Holmes Group SABRE Awards of North America. RED's Company Positioning/Branding campaign for CND was also ranked within the top 5 finalists of the 2009 Bulldog Awards.
These awards honor public relations professionals for the execution of outstanding campaigns and achieving the highest standards of professional practice. In addition to being named a finalist in the external publication category of the 2009 Big Apple Awards, RED PR also received a certificate of excellence for its external publication entry from The Holmes Group.
The CND LookBook showcases seasonal runway trends and illustrates how manicure styles are an integral part of fashion. It is the culmination of RED PR's fashion campaign that aligns the brand with fashion designers in New York, London and Paris.
The LookBook is used by RED PR to generate coverage of the brand in beauty and runway trend articles and has become a staple reference for magazine editors, driving approximately 60% of the brand's press coverage. It has proved a successful tool in shaping CND's brand image and earning CND credibility as a style leader.
"These awards are a terrific testament to our team's hard work and collaborative client relationships. We are honored to be recognized alongside the nation's largest and leading PR firms," says Julia Labaton, President, RED PR.
RED PR is full service boutique communications firm specializing in the beauty and lifestyle industries. It was founded in 2000 by Julia Labaton. Services include media relations, event production, marketing communications, strategic brand alliances, spokesperson development and brand strategy. RED PR won a Big Apple Award in 2007 for its work on behalf of CND. The agency is a member of Public Relations Boutiques, http://www.prboutiques.com.
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