Allure Las Vegas Announces New Strategic Sales Partner

The Fifield Companies, developer of Allure Las Vegas, has announced a new strategic partnership with Valley Residential Services (VRS) to spearhead the sales and marketing efforts and continue to drive sales of the 41-story luxury high-rise condominium. VRS will also launch and manage Allure's new leasing program beginning in May.

Las Vegas, Nevada (PRWEB) May 14, 2009 -- The Fifield Companies, developer of Allure Las Vegas, has announced a new strategic partnership with Valley Residential Services (VRS) to spearhead the sales and marketing efforts and continue to drive sales of the 41-story luxury high-rise condominium. VRS will also launch and manage Allure's new leasing program beginning in May.

Founded by industry veterans Marty Burger and John Tippins, two of the most knowledgeable professionals in the Las Vegas market for both the sales and leasing of high-rise condominium projects, VRS is a leading resource in assisting condominium project owners and lenders in directing their sales, marketing and leasing programs.

"As a leading closer in the luxury high-rise market, we're seeing continued interest in Allure," said Alan Schachtman, Senior Vice President and Principal of the Fifield Companies. "VRS will continue to build upon our momentum as well as introduce some exciting new initiatives to our potential buyers."

Serving as chief executive officer for VRS, Marty Burger is also the president and chief executive officer of Artisan Real Estate Ventures, which he founded in 2006 after a 20-year career in real estate. Burger has previously held positions at Goldman Sachs' Whitehall Funds, The Blackstone Group, and spent 15 years at The Related Companies.

John Tippins brings his extensive background as one of the top investment brokers in the Las Vegas market to Allure. As a broker, he has closed more than $1 billion in real estate transactions throughout his career and his sales were credited for helping to revitalize downtown Las Vegas. As a principal, Mr. Tippins has been involved in the acquisitions of more than $400 million since 2005.

In addition to Burger and Tippins, Sarah Prinsloo is the Director of Sales for VRS and will continue to oversee the sales and marketing for Allure. Prinsloo is the co-owner and broker for The Prinsloo Group and brings more than a decade of sales and marketing experience working for such organizations as The Sunshine Group and The Related Companies in the luxury high-rise condominium business.

With a focus on attracting tenants that appreciate Allure's location, layouts and amenities, Brittany Morse serves as Director of Leasing for VRS. A multi-family specialist who has closed more than $110 million in transactions, Morse will roll out and oversee the leasing program at Allure.

Strategically located with easy access to Interstate 15, Las Vegas Blvd. and downtown at 200 West Sahara Avenue, Allure features 427 units and 15 distinct open floor plans with studio, one, two and three bedroom residences which range in size from 671 to 4,400 square feet, in addition to tower suites and an extraordinary two-story penthouse. Allure's remaining residences are remarkably priced starting from below $200,000.

In addition to spacious floor plans, Allure offers resident storage, valet parking and 24-hour security and wi-fi in all of the public spaces including the spacious outdoor pool deck. Allure has a fiber backbone so all units enjoy a large bandwidth connection available for video and data. Allure is the only completed high-rise residential development in Las Vegas featuring feng shui design.

Allure also offers something unique to this community; Allure Now™, the luxury condominium's signature concierge service. The service aims to provide residents with a personal assistant and lifestyle management expert, and offers everything from assistance with moving in and furnishings to tee times and dinner reservations.    

Allure is a project of The Fifield Companies, in a joint venture with CB Richard Ellis-Strategic Partners, ASF Realty and ABF, Inc. One of the nation's premier developers of luxury high-rise condominiums, rental apartments and urban office towers, The Fifield Companies has earned a reputation for creating superb living and office environments in some of the country's most renowned locations, including Chicago, Ft. Lauderdale, Los Angeles, San Francisco, Las Vegas and Honolulu. Fifield has developed and built more than 50 projects in the United States worth more than $4 billion. The company also has 10 additional projects under development worth an estimated $1.4 billion.

For information about Allure, visit the website at www.AllureLasVegas.com or the on-site sales office and models, or call 702.699.8998. The sales office is open Monday through Saturday from 10 a.m. to 6 p.m., and Sunday from noon to 5 p.m.

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