CarSmarts Atlanta and Wheels N Waves Magazines Grow While Driving Leads to Internet
CarSmarts Atlanta and Wheels N Waves Magazines grow while driving more leads to the Internet
Atlanta, GA. (Vocus/PRWEB ) May 8, 2009 -- Smart Media Solutions, LLC the publisher of CarSmarts, CarSmarts en Espanol, and Wheels n Waves magazines has announced a new program to help dealers gather more leads. The new “shoot the lot” program will place the dealer’s entire inventory online and in print. The marketing campaign develops traffic through offline and online content. The combined exposure provides the most cost effective lead sources possible. The firms CFO, Daniel Fagan, announced the launch on May 1, 2009 while addressing key customers in the Atlanta car market. “We are very pleased to continue to help dealers generate superior leads by combining the best of both online and targeted print. The cross-marketing efforts are providing our dealers with the most cost effective leads possible.”
Company President, Chris Snellgrove has worked with dozens of key dealers to refine the website to offer the best shopping experience for the best value. “We are not looking to replace the big guys, the dealers are looking for the best return on each advertising dollar. We do not spend money on national advertising, or expensive advertising campaigns. We have optimized the site for the best search engine results and are investing in Google and Yahoo to have our local results rank high. If a dealer is in Atlanta, he is not too interested web visitors from the west coast. We are only working in our immediate service areas to drive leads to our dealers. We are the most cost effective marketing program available.”
CarSmarts en Espanol is growing and reflects the strength of the Hispanic marketplace. CarSmarts en Espanol is the largest and best distributed Spanish publication in Atlanta. It is distributed at over 1200 locations and over 20,000 magazines are reaching car shoppers each week. “We are blessed with a talented group of professionals. Raul Nieto and Julie Murcia have produced the finest Spanish publication in the greater Atlanta area. Our sales staff has been able to help dealers reach more Hispanic shoppers through our targeted distribution programs,” Said Fagan
“We are not like the traditional online firms that have pulled out of print. They have continually indicated that print is dead, yet several have launched print publications. Print is far from dead, we out produce virtually any online service while helping the dealer engages the shopper BEFORE they go online. Our publications are designed to help dealer drive traffic to his lot and website. We want the dealer to get leads directly, not having to sort through millions of vehicles to determine if his price is the lowest. Dealers are getting buried on internet sites and there is no true way to dominate the web searches. Print space can be dominated and the readers are exposed to a very specific message that must reinforce value and selection, while supporting the dealer’s own website.”
Fagan is confident that the worse part of the economy is over, “we have seen the traffic pick up and call volumes are rebounding. Dealers that are investing in marketing now will be paid in huge dividends when the market rebounds. Smart dealers are seeking market share and working hard to pull in shoppers who may have been ignored in the past. Noting is being overlooked and dealers are becoming more efficient in determining marketing investments. We are growing because we solve problems and provide a great return on investment.”
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