The Benchmarking Company Adds Senior Strategists and Doubles Size of its Beauty Consultancy

The Benchmarking Company (TBC), a beauty consultancy that provides concept-to-launch brand strategy and intelligence services, announced today that the firm has doubled in size, citing a 50 percent increase in revenue since the second quarter of 2008.

Washington, DC (PRWEB) May 5, 2009 -- The Benchmarking Company (TBC), a beauty consultancy that provides concept-to-launch brand strategy and intelligence services, announced today that the firm has doubled in size, citing a 50 percent increase in revenue since the second quarter of 2008.

"TBC serves beauty companies in all stages of their business and brand development from start-ups to global multi-nationals. Often we're referred to as the 'McKinsey' of the beauty branding business, and in times like these, when beauty brands are struggling, we're so fortunate to have become a trusted partner in navigating the industry's rocky waters," explained Alisa Marie Beyer, founder of the firm.

Deep and trusted client relationships are the cornerstone of the firm's growth. TBC is the branding strategy and development agency behind Nestlés' Glowelle, Breakthrough in Beauty's Timeless Secret, Seaternal and Tata Harper Beauty, among many others.

"Our clients are focused and ready for 2010 and 2011 and we are approaching it with great optimism," noted Beyer. "We're developing strong brand pipelines, conducting innovation summits and ideation workshops, and preparing for the time when we know everyone will be back in full buying force."

Two new senior beauty strategists will help TBC manage further growth.

Lindsey Simpson has been hired as TBC's consumer branding associate. Simpson is a former global skin care product development executive at Estee Lauder, where she was a project leader for a number of successful product launches, responsible for all skin care product re-formulations, and researched and tracked new products, technologies and formulas for many lines. She also served in the marketing department at Lauder's North American Fragrance department, and was a makeup artist in the spa industry. Simpson earned a B.A. in psychology and business administration from the University of Miami.

Khadeja Salley has joined TBC as director of consumer insights and strategy. Salley is a seasoned beauty executive, having served as a brand director for Intelligent Beauty, global marketing director for DuWop Cosmetics, senior global marketing director for Coty Beauty Lancaster, and as a marketing manager at Groupe Clarins. Salley earned her bachelors degree in journalism/public relations from the University of Texas, and a master's degree in education from New York University.

"Lindsey and Khadeja are two of the industry's accomplished beauty executives and we're thrilled to have them on the TBC team," added Beyer. "They will help TBC to continue to provide excellent service while maintaining the personal touch our clients expect and deserve."

About The Benchmarking Company:
The Benchmarking Company (TBC) is a boutique consulting firm exclusively focused on the beauty industry. Serving our clients at every stage in their development - from startup companies to global powerhouse brands - we offer complete concept to launch services. TBC redefines the term consultant because we truly partner with you. We understand the unique needs of the beauty industry and become an integral part of each team to help clients create, revitalize and harmonize their brands in every product category and channel. As publisher of the must-read Pink Reports™ and WomenTrends™ we keep our finger on the pulse of the consumer. TBC brings our clients smart strategy, fresh intelligence and personal "red carpet" service. Please visit TBC at www.benchmarkingco.com or call Alisa Marie Beyer at 202/256-3636.

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