'Sales Buzz' Lights Way to Direct Sales Success

Regina Dillard knows the direct selling industry. In her new book, "Sales Buzz," Dillard demystifies network marketing and illuminates the path to building a successful direct selling business.

Chicago, Illinois (PRWEB) May 1, 2009 -- For entrepreneurs in the business of direct selling, transferring the rah-rah of a recruitment event into a lifetime of financial security is not always easy. "Sales Buzz" is the light at the end of the tunnel - sage advice to get anyone involved in direct selling moving in the right direction.

Over the course of 12 years, Regina Dillard worked in multiple direct selling organizations and parlayed her experience into a thoughtful guide for those determined to succeed at direct selling. "My purpose in writing this book," says Dillard "is to share some insightful information about the direct selling industry I've picked up along my journey."

Direct selling, like any other business venture, requires planning, resources, patience and timing. With that in mind, "Sales Buzz" presents creative business-to-business and business-to-consumer networking techniques for business owners with products or services to sell so they can attract and keep the customers they need. Dillard shows the reader how to find new marketing opportunities and create a "sales buzz" within their target market.

Since the release of "Sales Buzz" in March of 2009, Dillard has received numerous accolades from readers:

"Once I started reading, I didn't want to put it down…This book will certainly benefit my business."
"Although my business is not related to direct selling, I was happy to find useful information about networking and promoting my business."
"I have already implemented a few suggestions in my own business."
"The book is a great start for those looking to get into direct sales."
"'Sales Buzz' supplements what has traditionally been taught and incorporates new ways of reaching potential customers."

The Direct Selling Association (DSA) estimates that more than 15 million Americans participated in direct selling in 2007, which translates to about 30 billion dollars in sales. Direct selling has long been recognized as a means to achieving financial independence with minimum start up costs. Direct selling also offers an established business model that works, and a multitude of resources to help business owners succeed. The benefits of direct selling to independent business owners and operators are well documented, and more products and services are available today through direct sales channels than ever before. "Sales Buzz" is an invaluable resource for entrepreneurs seeking direct sales success - whether you are an experienced direct seller or just starting out.

Having successfully weathered the transition from curiosity to the love of a product she was committed to selling, Dillard summarizes her direct selling philosophy this way: "Find a product you believe in, by a company that suits your lifestyle and personality, do your research, sharpen your sales skills, and most importantly, stay excited about what you do. Enthusiasm can be very contagious."

"Sales Buzz" is available online at www.SalesBuzzBook.com and select retail outlets. For more information about "Sales Buzz," contact:
Silo House Publishing
P.O. Box 938
Oak Park, IL 60301
Phone: (630) 300-4217
Email: info (at) SalesBuzzBook (dot) com

About the author:
Regina Dillard's on the job experience in sales and marketing, entrepreneurial experience as the owner of a catering company, and direct sales experience with nationally-renown direct sales companies, have combined to produce her acumen in building sales organizations that produce results. Dillard is also a consultant and trainer in business promotion to corporations and independent business owners looking to increase sales and expand their customer base. Dillard lives in Oak Park, Illinois with her two children.

# # #